Tony Novak's space

- by Douglas Sosnik, Matthew Dowd, Ron Fornier 2006

- “A How To book on fooling the public”  p 218

Gut Values Connections

“it’s not issues that count but gut values connections”

Life Targeting

It’s the Lifestyle Stupid

Navigators and Influentials

Religion of business; Corporations infecting faith

Lloyd Hill of Applebee’s:

Emotional investment in people p 80

Great Connectors p 92

“You can do it. We’re here to help.” Home Depot strategic marketing

Praise the lack of spin

Book by Robert Putnam “Bowling Alone”

Self-polarizing public p 130

Age of Autonomy – 1993 1965-2005

four decades of losing faith in government

Best brand = trusted brand

Individual Americans are the most effective problem solvers

Migration patterns

Philadelphia lost more than 350,000 between 1970 and 2000

Social capital; Essembly.com; Meet up

Migration trends; Gentrifiers; Transforming urban sprawl

Third Place – The purpose driven church

 

9/11 Generation

Spending patterns of 9/11 generation p 229

9/11 generation has a sense of entitlement about control

Young women are outshining young men

Answers to 12 questions completely unrelated to politics can predict political party affiliation (Appendix 1)

Quotations

“In times of change, learners inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists” – Eric Hoffer

“It is not the strongest of the species that survive, nor the most intelligent, but rather the one most responsive to change.” -Charles Darwin

“There is nothing patriotic about hating your country or pretending that you love your country but despise your government” -Bill Clinton in Michigan State University address (1992?)

“Americans are drowning in information but starving for meaning” -Pastor Rick Warren

Beginning next year, tax deductions for out-of-pocket medical expenses will become more difficult than ever before for individuals. The current limit allows a deduction for expenses exceeding 7.5% of income. The new threshold for 2013 is 10% of income. Fewer individuals will qualify and those that do will find more of their expenses will be not deductible. A taxpayer with a gross income of $100,000 and $10,000 out-of-pocket medical expenses will lose a tax deduction of $2,500.

The only remaining practical tax breaks for out-of-pocket medical expenses are employer-provided health plans that reimburse out-of-pocket expenses (HRAs, FSAs and Cafeteria benefit plans) and Health Savings Accounts.  We suggest that all of these should be included immediately in advance tax planning discussions for individual clients with substantial out-of-pocket medical costs. Because of the “lead time” necessary in setting up and transition to these tax-free benefit plan options, it is not advisable to wait until the end of 2012 to change health plan strategies.

This quotation from a Facebook advertiser summarizes the difficulty Facebook will face in maintaining market value as a public company.

“We still don’t have a huge correlation between Facebook fans and return on investment in an actual sales in store. Until that metric becomes a lot more solid, I don’t think our company or other brands are going to be full-fledged into Facebook advertising.”

The penetration of Facebook is obviously impressive. Yet the revenue per “like” or per user is so small as to be insignificant. I think it could be years until Facebook users are actually influenced by paid advertising in a way that has significant meaning to businesses.

In my specific industries (accounting, private health insurance and online financial services) the disconnect between Facebook and advertising revenue is even more pronounced. We may be several decades away from the time when any significant number of Facebook user profiles meshes with the demographic of our customer profile (wealthy individuals, business owners and executives in their mid-50s to mid-60s) and it seems difficult to imagine a scenario where other forms of marketing would not be more effective.

quotation from “Facebook Seeks More Paid Ads” – WSJ.com on 2/3/12