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“10 things that Google knows to be true” and how it applies to my OnlineAdviser business

June 7, 2014

OnlineAdviser.org is a consumer service I founded in 1997 that answers questions free of charge. Additional low cost financial planning services are offered as add-on and these are referred out to other affiliated firms. I estimate that I’ve handled more than 50,000 consumer questions by telephone, e-mail, chat, text, social media sites and other media over the years. Most of the questions in recent years pertain to health care reform. This comparison of my business is based on the position statement made by Google. Only five out of ten of those Google points that appear to be relevant to my business are included below. Focus on the user and all else will follow – Like Google, the primary thing I do is answer consumer questions. It’s best to do one thing really, really well  – It would be best if answering consumer questions was all that I do. Fast is better than slow – Immediate reach by phone/email/text for a majority of users, same day appointment available if necessary. You don’t need to be at your desk to need an answer – Adapt a full range of mobile platforms despite the ongoing issue that the consumer finance industry generally does not support these. Ask about the consumer’s preference of technology platform. You can be serious without a suit – credibility comes from other sources easily verifiable by the consumer online

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