Skip to content

Small business marketing strategy in 2015: customer-focused content

December 21, 2014

This passage from “6 Small Business Trends To Watch Out For In 2015” in Forbes:

Content Will Be King

Content marketing isn’t a new concept, but it will be more important than ever in 2015, particularly for small businesses with limited resources to spend on advertising and media relations. More small businesses will work with journalists, writers and editors as they move from a product-focused to a customer-focused message, says Joe Pulizzi, founder of the Content Marketing Institute, which is launching a platform aimed at helping entrepreneurs and startups with content marketing needs. “As more content creators lose their job with traditional media companies,” he says, “this will present a clear opportunity for smaller companies to work with expert talent in particular industry niches.”

http://www.forbes.com/sites/rebeccabagley/2014/12/19/6-small-business-trends-to-watch-out-for-in-2015/2/

It seems to be common sense to me. It always has been true. But I suspect that the strategy gets more attention now due to the fact that other options appear less likely. For example, see my article on changes of Facebook advertising at http://tonynovak.com/small-businesses-and-non-profits-will-ditch-Facebook.html.

From → small business

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: